Agency/corporate experience preferred.
As a Business Analyst, Web Analytics, you will perform analysis that's designed to influence marketing and analytic decisions that contribute to the growth of profitable business. You will execute and manage web analytics for interactive marketing.
You will work with entering and extracting information from various applications and systems, manipulating data in spreadsheets; identifying and researching anomalies; and making corrections as needed.
Use the information gathered to develop standard reports; may draw conclusions about trends, variances (against plan, year-over-year, etc.) and business performance; presents information and distributes reports.
Assist others with conducting business research by gathering data, identifying options, performing cost-benefits analyses, and creating non-routine reports with detailed analyses and/or proposals to create or revise management policies, business processes and services provided to customers.
Perform data enablement for eBusiness, eService, and multi-channel activities. Data enablement is a core competency of Web Analytics and includes:
•Data aggregation across numerous data sources
•Process design or the mapping of data for analysis
•Data reconciliation and integrity
•Implementation of analytic requirements into Omniture and custom solutions •Support Web Analysts in the reporting and strategic analysis for stakeholders
Candidates should be intellectually curious and have a desire to move into the strategic analysis area.
•2+ years of web analytics background required either in marketing, advertising, interactive/technology consulting, or retail environment. Omniture knowledge preferred.
•Knowledge of data integration from various sources.
•Strong quantitative and research skills with proven ability to demonstrate data interpretation capabilities.
•Excellent verbal, written communication and presentation skills.