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Web Analyst

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The Sr. Web Analyst will support the analytical needs of our clients by analyzing web traffic using data mining tools such as Adobe Analytics (formerly Site Catalyst or Omniture). Will produce reports, analysis and insights for internal and client marketing teams.

Responsibilities:
• Will create dashboards by pulling data from different data sources and websites for presentations to front line teams and senior marketing and sales management.
• Will collaborate with external third-party partners to assist with data collection and reporting.
• Will lead development of core insights to suggest, create and execute analysis to support fundamental improvements to the customer's site experience.
• Will focus on multiple business priorities and support all facets of the decision making platform (clickstream analysis, outcomes analysis, multivariate testing analysis).
• Work with the website technology, creative and media teams to identify gaps in strategy/tactics and collaboratively implement enhancements.
• Will collaborate with internal and external teams to implement new data mining tools

Requirements:
• Adobe 2-3 Years of Omniture reporting experience
• 3-5 years of digital analytics and marketing experience
• BA/BS in Business, Economics or quantitative field
• Strong analytical aptitude and hands-on data/analytical experience
• Advanced MS Excel skills
• Strong and effective presentations skills
• Ability to prioritize and execute within a deadline driven environment

This is a temp-to-hire position.

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