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Web Analyst

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As a Web Analyst, you will play a key role in supporting our clients business on the web by providing analysis and insights on the performance of our clients site and related sites. These personalized sites play a critical role in engaging our customers as they learn about, try, and purchase our software.

You will focus on turning data into actionable insights to improve overall customer experience and optimize business and marketing ROI.

Primary Responsibilities:
• Lead research projects that incorporates:
- Web traffic and behavior
- Site conversions and funnels
- Customer feedback and satisfaction ratings
• Provide proactive insights based on regular analyses and inquiries for performance against business objectives
• Manage, prioritize, and respond to ad-hoc requests for web performance analysis from internal stakeholders and web project teams

Requirements:
• Strong communication skills; able to clearly communicate and present findings/recommendations to team members and senior management.
• Strong analytical skills; able to review large amounts of data and to form hypotheses and draw meaningful patterns and insights from disparate data sources.
• Strong critical thinking skills; able to understand goals and objectives of web products and projects and provide recommendations regarding how to using web metrics, customer feedback and market or industry benchmarks to monitor success towards goals and objectives.
• Experience in using web analytic tools, experience with SiteCatalyst or Google Analytics preferred.
• Excellent project management skills.
• Basic knowledge of JavaScript, HTML, web logs databases and data warehousing.
• Strong Excel and PowerPoint skills
• Detail oriented with a high standard for quality in the creation of communication documents.
• Enjoys working in a fast paced, results oriented environment.
• Self-motivated and able to work independently.
• Strong drive to achieve results and focus on continuous improvement.

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