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Web Analyst

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Aquent is looking for a Web Analyst to join our client's in-house team to gather, structure and analyze data to derive compelling insights that drive the optimization of their online marketing initiatives. This includes the design and management of web analytics tracking systems to ascertain behavioral response to marketing initiatives and effect on online conversion including sales and data collection. Develops compelling and insightful recommendations, and communicates these effectively with the various stakeholders and among cross-functional teams.

Job Overview
-Create, manage and distribute critical marketing reports.
-Develop, maintain and troubleshoot integrated systems for collecting, managing and reporting on web analytics and online sales metrics using relational databases and reporting technologies including online analytic tools (Adobe/Omniture Digital Marketing Suite: SiteCatalyst, Discover, Data Warehouse and ReportBuilder) and traditional reporting/analysis platforms (Microstrategy, Crystal Reports, SQL, Excel, and Access).
-Responsible for transforming raw data into actionable insights that ensure cross-departmental marketing efforts are effectively driving incremental online sales and attendance.
-Develop A/B and multivariate testing strategies to improve the customer experience online and increase revenue generated per user to the website.
-Implement and analyze these tests using the Adobe Test&Target platform.
-Develop internal search KPIs and success benchmarks; use data-driven analysis to increase revenue generated per internal search (platform Adobe Search&Promote), finding the optimal content per search.

Job Responsibilities
-Strategically develop and implement web analytics code to enable tracking of online properties. Ensure relevant traffic and key performance metrics are captured in order to provide actionable insights. Directly implement code when possible and manage web production/IT implementation on more sophisticated tracking. Document all data standards and processes as appropriate.
-Analyze website data on traffic sources and patterns, order volume, conversion funnel, navigation behavior, and product selection. Work on stakeholder-specific analysis including campaign analysis, customer segmentation and profiling. Identify successes, trends, and potential problem areas. Provide insight on data trends and anomalies, making recommendations where appropriate to improve business performance.
-Develop and implement processes and procedures to regularly test and improve online creative content (including web pages, micro-sites, advertising copy, etc) and products (including ticket packages, vacation packages, special offers, etc) using A/B and multivariate testing. Drive internal search strategy, pushing visitors to optimal content, whether that is engagement focused or high purchase-predicting.
-Create, manage and distribute data and insights via regular and ad-hoc reporting including statistical calculations, graphical representation and written analysis utilizing online analytic tools (Adobe/Omniture Digital Marketing Suite: SiteCatalyst, Discover, Data Warehouse and ReportBuilder) and traditional reporting/analysis platforms (Microstrategy, Crystal Reports, SQL, Excel, and Access).
-Provide operational administration of our web analytics platform based on Adobe/Omniture SiteCatalyst. Serve as primary technical liaison with Omniture and lead end-user training. Maintain page tagging standards and build business processes to streamline tag deployment across web properties.

Qualifications
-3+ years prior hands-on experience with web analytics
-Proficiency in the Microsoft Office Suite of products
-Experience working with Adobe/Omniture SiteCatalyst preferred
-Robust knowledge of digital marketing strategy
-Experience programming/debugging online content created with web languages including HTML, XML, JavaScript and Flash a plus
-Experience working with relational databases a plus
-Demonstrated ability to work independently in a deadline oriented environment
-Demonstrated experience in troubleshooting and resolving problems
-Ability to quickly learn new technologies, applications and processes
-Demonstrated ability to work directly with internal departments towards issue resolution/project release
-Advanced Microsoft Excel skills
-Ability to evaluate quantitative data sets and determine “big picture” implications
-Excellent analytical skills
-Working knowledge of marketing, media and customer segmentation strategy
-Ability to handle multiple projects in a deadline drive environment
-Desire to work in a fast paced environment
-Proficiency communicating research results in written, visual and verbal

Education
Bachelor’s degree from a four year college or university in: Marketing, Economics, Statistics, Business Administration or related (or combination of non-business Bachelor's and Master's in Business) required. MBA preferred.

This is a great opportunity to join an amazing team / brand in Orlando. Please send your resume to cmerriam@aquent.com to apply!

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