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Web Analyst

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Primary Duties / Responsibilities

• Recommends, prepares, monitors, and evaluates key conversion metrics and key performance indicator (KPI) dashboards by analyzing patterns, usage, and trends
• Collects, organizes and graphs KPI’s; reviews and interprets metrics and presents charts, graphs and recommendations to management
• Sets standards for conversion reports and actively works with other teams to ensure accuracy. Analyze dashboard variances to determine causes and make recommendations (and implement where appropriate).
• Complete understanding of reporting systems/tools to generate standard and custom reporting
• Review weekly analysis reports and recommends on actionable business changes in order to improve ROI
• Participates in strategy development for overall optimization of conversions
• Research external web metrics trends and internet marketing best practices.
• Recommends strategies resulting from A/B testing analysis
• Collaborates with stakeholders and team members to ensure that solutions meet business needs and have functional implementation capabilities
• Presents/communicates to cross-functional team members, providing updates and strategies on business intelligence
• Guides team in best practices regarding methodology as well as implementation to support data backed decisions

Other Duties and Responsibilities
• Interfaces with other departments and actively works in concert with cross-company counterparts
• Runs miscellaneous ad-hoc reports as requested by management
Qualifications (knowledge, skills, abilities)
• Excellent verbal and written communication skills & presentation skills
• Execution oriented, self-starter who can prioritize projects and balance demands of multiple projects
• Proven track record in data management, analysis, business intelligence and reporting
• Outstanding team player and with strong interpersonal skills
• Ability to communicate clearly and effectively when discussing issues with team members
• Solid technical aptitude and ability to problem solve in fast-paced environment
• Proficient in advanced analytical techniques; finance and accounting concepts; internet business models and processes and web metrics.
• Familiarity with internet marketing; interactive marketing concepts and strategies; web technology; relational database and data warehouse technologies; SQL; query tools; basic database design concepts.
Requirements (Education, Certification, Training, and Experience)
• 4+ years of experience working with KPIs in a web/ecommerce/social media environment
• 4+ years experience preparing data analysis and reports and presenting to management
• Acute proficiency with broad range of analytics tools
• Bachelor’s degree or equivalent experience required

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