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Web Analyst

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Our client, a major British brand, has an opening for a Web Analyst working in Central London.
Understanding and exploiting the phenomenal rise in traffic from its website and other platforms is crucial to the future success of their business. Our client places web analytics at the heart of its business on a daily basis and now need a leader to drive their small but perfectly formed analytics team. Our client is in the business of creating quality content round the clock. This brings with it exciting challenges and demands on the analytics function.

They use Adobe Omniture as their analytics provider so being an expert user of Site Catalyst/Discover is a definite advantage. This role provides an incredible opportunity for the right candidate to take on responsibility from day one and progress rapidly in a fast paced and evolving environment with one of the biggest brands online. To thrive in the team you need to be passionate about online, be highly intuitive and work under pressure to spot trends and relationships as they emerge, consistently giving your best.


The role and responsibilities:

Lead the team and take ownership of all tracking, reporting and analysis to support the daily operations

Analyse, identify and communicate reasons for changing traffic behaviour on a prompt and ad-hoc basis

Determine and ensure correct analytics implementation for new projects and initiatives (e.g. apps, new websites, commercial partnerships, etc.)

Bring together all teams such as editorial, technical, commercial, SEO, etc. to ensure the best use of analytics information

Research and provide recommendations for tracking and understanding new environments like mobile, social, etc.

Maintain and improve regular reports for various stakeholders

Support monthly audits

Manage 3rd party relationships with suppliers

Be a self-starter who works on initiative and not on direction


Desired Skills & Experience

Experienced in using Adobe Omniture tools or similar

Experienced in competitive panel / market tools like comScore, Hitwise, etc.

Possess good technical skills to enable close working with the technical team on java script tagging, best practice implementation, etc.

Exhibit a high level of expertise in understanding data and interpreting it within real life business situations

Ability to self-learn and acquire expertise rapidly in own and other related fields

Ability to remain calm and deliver under pressure

High level of attention to detail and thoroughness in work is essential

Confident, motivated and a strong communicator

Expert user of MS Excel and general high competency using other softwares

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