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Web Analysis Lead

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Our client in Oakland is looking for a Web Analytics Lead. This role will manage measurement and analysis for their full service HR portal. This position will define business processes for measurement and analysis using Web Trends (or a similar analytic tool). Position offers the ideal candidate an exceptional opportunity to create a measurement program and use analytics to improve the user experience. This position will also be a primary liaison to their Communications group as the company expand the use of the web as a primary communication vehicle to their 165K employees.

The Web Analytics Lead will:

Measure and analyze
? Establish a program and business process to analyze web traffic and translate analysis into recommendations for improvement.

? Work with web delivery project teams to define measurement programs for new functionality.

? Work with Communication groups to establish and measure ongoing, web campaigns.

? Liaison to technical team supporting Web Trends.

? Partner with technical team on Web Trend projects: conversions, upgrades.
? Overall subject matter expert to team on web analytics.

Partner with Communications to deploy and measure web campaigns

? Work with Communications to plan editorial calendar of campaigns.

? Coordinate implementation of web campaigns with web developer team.

? Produce reports to track communication areas of site and email click through rates to analyze effectiveness of web campaigns and communications

? Analyze and package findings for presentation to Communications group to optimize communications.

? Marketing orientation to help improve the quality of web campaigns with effective graphics, copy etc. and measure impact of improvements.

Report and Present Web Analytics
? Prepare ongoing operational reporting to clients for their web delivery.

? Establish an overall baseline set of metrics to report on overall use of web channel for communications and support of HR operations.

? Ability to package and report web analytics in an understandable way ? avoiding web trend jargon and the ?so what? effect.

? Design and produce quarterly and annual report to communicate how HR portal is performing in meeting goals and success measures.

? Strong presentation skills and ability to educate clients on effective web delivery through analysis of what works and what doesn?t.

? Ability to present metrics to a variety of audiences including executives.


Requirements:

? 3-5 years experience with Web Trends and track record of analysis and reporting using Web Trends product.

? Broad-based knowledge of web delivery, Portal experience preferred.

? Demonstrated ability to develop relationships with peers and internal clients.

? Excellent written, verbal and interpersonal skills.

Top 3 - 5 Daily responsibilities

? Prepare ongoing operational reporting to clients for their web delivery.

? Establish an overall baseline set of metrics to report on overall use of web channel for communications and support of HR operations.

? Ability to package and report web analytics in an understandable way ? avoiding web trend jargon and the ?so what? effect.

? Design and produce quarterly and annual report to communicate how HR portal is performing in meeting goals and success measures.

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