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Visual Merchandising Specialist

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Summary:
Oversee and lead all design, planning, development and execution/installation of visual merchandising projects. Ensure consistency of brand message across all channels and points of purchase, while driving a powerful brand narrative and story.

Be a leader and change advocate to evolve the brand; establish a strong brand presence at retail; and continually elevate the brand’s retail experience and environment.

Essential Duties:

Leadership
Ensure an on-brand cohesive and consistent look and feel at all points of purchase; and establish a strong brand presence in a highly competitive marketplace. Play a key role in changing launch dynamics to strongly position the brand, as well as drive synergies between other media touch points.

Ensure consistency with global brand standards and policy for all visual, promotional and seasonal activity at POS—including in-store visuals and messaging; tester and merchandising units

Analyze (with sales and marketing partners) assortment strategy according to sales metrics, and ensure merchandising plan is in line with SKU performance

Establish and grow strategic partnerships and alliances with visual teams at key US retail partners. Strong advocacy and negotiation to attain optimal brand presence outcomes at retail

Cultivate strong relationships with field sales leaders and build consensus around visual and promotional design for seasonal planograms and merchant co-op initiatives

Develop training and roll-out execution of visual merchandising strategies to ensure flawless in-store implementation

Maintain awareness of current trends in visual merchandising; as well as up-to-date awareness of the brand’s visual retail presence relative to competition.


Creativity & Technical
Support strategy and execution of shop in shop, caseline retrofits and bay linear design to achieve maximum branding, sensorial experiences and brand product navigation to achieve increased basket size and conversion of new consumers

Must have strong design ability and understanding of rapid prototyping to effectively communicate ideas and concepts; and be able balance feedback and inputs with a thorough understanding of field realties and conditions.

Concept to fabrication to installation management of all key visual merchandising initiatives to support new product launches

Strong material sensibility and knowledge, as well technical and fabrication knowledge

Must quickly develop a thorough understanding of display fixtures and elements available to the brand (by retailer)—including shelf, accessory and componentry to ensure fully integrated brand visual messaging

Management / Operations
Responsible for visual merchandising budgeting and fiscal responsibility; oversee and drive all timelines and scheduling for on-time and on budget implementation

Oversee development, design alignment and execution of quarterly shelf merchandising and new door guidelines for key retailers and stores. Develop and disseminate guidelines accordingly.

Lead teams of agency partners, specialists, coordinators and freelance talent

Computer and technologies:
MAC platform and Adobe Creative Suite & Microsoft Office

Education:
Bachelors degree (in design or related field such as interiors, architecture or industrial design) and 8-10 years experience in visual merchandising and store planning, preferably within the beauty/cosmetics space

Work environment and other attributes:
Wiling to relocate to Phoenix, AZ metropolitan area; Ability to travel;
Is grace under fire, with an ability to management multiple tasks in a fast-paced environment

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