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Vice President - Brand and Creative

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Strategic advisory firm that focuses on innovative solutions to healthcare problems is looking for their next vice president of branding and creative. Strong candidates will be able to take heavy data and information and craft tailored messages that revolve around healthcare. These messages must include visually stimulating designs that represent the research and mission this company believes in. Candidate must have the ability to assemble and dissect multiple pieces of information all while communicating across all levels, from executives to junior designers.

Areas of responsibility

  • Brand Oversight: Drive a coordinated visual approach for multiple lines of business that are strongly associated with the Avalere brand; ensure consistent application of the Avalere brand; grow and evolve the brand through print and digital channels.

  • Brand Evangelist: Represent the creative perspective in business meetings and help colleagues to understand/visualize creative possibilities and constraints; ensure the development of brand guidelines and ensure acceptance by stakeholders; for entire firm.

  • Direct Management Qualifications
  • Creative Lead for Product Development: Ensure creative strategies align with the business objectives for each product; bridge content and design application effectively including considerations for data visualization, creative design, and new applications of the brand as appropriate; manage complex development projects with long deadlines and multiple internal and external stakeholders.

  • User Experience Lead for Technology Products: Work with product development, IT, content, and marketing teams to conceptualize, guide design, and deliver web-enabled products; provide expertise on user experience, interface design, and other critical elements to maximize customer engagement of technology based products.

  • Marketing and Brand Responsibility

  • Marketing Collateral Design: create a “best practice” approach for collateral design that ensures sales objectives are met; participate in the design process including conceptualization and final review and approval of materials created by design contractors; draft innovative design concepts for marketing and sales material across both print and digital forms.

  • Manager of Avalere Brand Team: Set monthly brand team agenda and ensure follow-through on all brand activities including, but not limited to: creation of deliverable templates (Power Point, Word, Excel), Avalere website page design, brand style guide, frameworks for product development; effectively communicate all progress with the business and also gather feedback from the business on brand assets and needs.
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