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Vertical Marketing Manager

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Responsibilities:

• Leadership and collaborator role in developing marketing strategies for the product’s entire lifecycle.

• Work with product development, product management, and sales teams to achieve project’s strategic and financial goals.

• Oversees the creation and delivery of assets (power points, white papers, and brochures.) by working with internal departments and external vendors as required.

• Delivers assets to internal partner organizations and external partners when necessary.

• Analyses consumer research and business data to intelligently develop marketing investments.

• Understands the content delivery network landscape, recognizes opportunities, and demonstrates knowledge of creating effective media campaigns.

• Serves as a key contact across the development group, feeding them with key consumer and marketing insight.

• Project management responsibilities: managing the workflow and deliverables across a matrix organization to deliver new product launch materials, ongoing product training, and lead management and tracking

• Coordinate with Digital Media Services Marketing team to prioritize development of collateral and training for Enterprise Sales

• Work with VDMS Service Delivery management & Customer Experience management to establish well-defined protocols for operational support

• Collaborate with VDMS finance and billing to ensure that revenue data flows to Compensation properly

• Confirm Enterprise leads are assigned appropriately with a regular follow up. Develop cadence with VDMS Sales Leadership to perform account review to ensure sales collaboration goes beyond initial assignment

• Work with VDMS Sales Operations to develop protocols and processes for contracting

• Develop reports/dashboards for executives

• May be called up on to play supporting role for sales training and customer presentations

• Other general responsibilities include project planning & management, scheduling & coordination of multi-discipline groups, project tracking and reporting

Qualifications:
• Strong project management experience
• Excellent communications and interpersonal skills
• Detail-oriented with ability and drive to follow-through
• Proficiency with PowerPoint, Excel, Word, Visio and other office productivity software
• Technical understanding of CDN, streaming, online media and related subject matter is a strong plus
• Hunger for technical knowledge and aptitude to grasp new ideas and technologies is a strong plus
• Early adopter of technology preferred

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