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Validation Analyst

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Validation Analyst
Position Workgroup: Business & Web Analytics

Core functions:
· Data Validation

o Data Integrity – Ensure the key metrics are set up correctly and are usable and reliable.

o Data Accuracy – Validate data is accurate by cross checking different sources of data or viewing trends and historical data.

o Cross Analytical Platform Validation – Cross checking data points across different analytical platforms and looking for consistency or issues with the data.

· Create and manage specialized recurring reports across all mobile apps and platforms

Reports are centered on:

o Mobile Metrics and Dimensions – Ability to identify which key metrics to use from data sources (Adobe Analytics, Conviva, Google Analytics) and how to correlate and cross check them in a meaningful and insightful manner.

o Monitoring streaming trends

o Measuring performance

o Alerting of spikes in production and streaming

· Ad hoc reporting

o Assist streaming SMEs on identifying issues through specific one time reports designed to isolate key areas within the streaming process.

· Presentation of findings

o Create presentations such as PowerPoint and Excel to clearly show finding from the data.


Key Skills:
· At least 3 years’ experience working with analytical tools (preferably Adobe Analytics)

· At least 3 years’ experience working with data sets and extrapolating meaningful insights or key trending information from data

· Highly proficient in Excel – Must be able to do complex formulas

· Bachelor’s degree in analytics or mathematics preferred

· Natural attention to detail – Very Important

· Analytically minded

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