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VP/Director of Marketing

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Growing company, within the beauty retail industry, in Carlsbad seeks Vice President/Director of Marketing for full-time, contract-to-hire role.

The VP/Director of Marketing is responsible for developing and executing a clearly defined marketing and communication strategy in a manner that supports consistent business growth and enhances brand equity and awareness.

The VP/Director of Marketing is responsible for planning, organizing, staffing, training, and managing all marketing functions to achieve the Company objectives of sales, growth, profitability, and visibility while ensuring a consistent marketing message and position consistent with the corporate direction.

Duties:
• Create, manage, coordinate and execute all marketing strategies and implement tactical plans that meet and exceed company expectations.
• Develop unique value propositions, business partnerships, category management, as well as call-to-action oriented advertising targeted toward key customer segments that increases brand awareness.
• Lead and manage Direct Marketing, Public Relations, Advertising, Online Marketing, Event Marketing and Internal Creative Services
• Achieve targeted results and ensure timely and effective execution of marketing tactics and programs
• Analyze, evaluate, plan and execute on both existing and potential marketing activities and strategies. Develop benchmark criteria to measure the efficiency and effectiveness of marketing programs
• Conduct and analyze market research to determine competitiveness
• Measure the effectiveness of the marketing department and implement improvements as required
• Identify, interpret, and capitalize on marketing trends
• Managing a multi-million dollar marketing budget
• Coach, mentor, and raise the team’s ability to deliver and exceed expectations while creating opportunities for succession talent
• Develop and prepare key messaging and presentation material for senior management
• Research and analyze economic trends, buying habits and the demographic characteristics of consumers, their tastes and preferences for company products and those of competitors
• Work closely with Merchandising, Product Development, Sales and other Senior Executive to create demand and recognition for the Company and its products
• Dedication to the company quality system and regulatory requirements

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