We are looking for an experienced VP of marketing who has B2B SaaS experience in the digital marketing space with creativity to work within somewhat limited budged constraints.
This leadership position would head up our marketing and set the go-to-market strategy. This leader will have the autonomy to make hiring and strategic decisions and be held accountable with company-aligned goals based on measurable growth metrics.
Lead strategic development and management of initiatives to drive inbound traffic, client acquisition, product awareness and conversion
Develop inbound marketing strategies across all channels, including email, SEM, SEO, Content Marketing, Conferences, etc.
Research and build marketing plans for new, emerging industries targeted for our SaaS platform
Partner marketing: Align with partner/business development team on the strategy and set guidance for co-marketing with strategic partners
Oversee all inbound marketing initiatives such as website marketing, search engine marketing, and email marketing, social media, etc.
Manage and grow SEO/SEM/PPC activities on a quarterly basis. Meet goals for conversion rates and lead generation with constant interactive experiments
Own the branding an messaging across all our marketing collateral (website, case studies, ads, email drips) and product communication
Define marketing KPIs, create dashboards and share progress with leadership team and the company
Effectively build, manage, lead and mentor a high-performing marketing tea