Plans, coordinates and directs advertising campaigns for agency clients. Identifies and addresses changes in marketing environment, submits proposals including competitive review and yearly tactical plan. Anticipates client need (short term / long term) and proactively addresses issues.
JOB FUNCTIONS AND RESPONSIBILITIES include but not limited to the following:
Provides leadership role for client and agency product teams.
Responsible for the strategic development and implementation of integrated marketing programs including broadcast, print, direct mail and all digital initiatives. And ensures that all professional activities are in line with the agreed upon strategic direction.
Supervises creative development to ensure it adheres to the highest quality standards and communicates against strategy and objective across all communication channels.
Serve as primary team interface with client product directors and directors of marketing strategy liaison with client on brand and business issues
Leads and supervises all activities between agency departments on the team
Responsible for the P&L for line of business and the ongoing management of the budgets for all client programs
Reviews monthly and quarterly financial tracking reports with Finance leads and present reports to client brand management
Formulates plans to extend business with established accounts
Supervises and participates in new-business development.
Supervises account services team and monitors their performance both with their client counter parts and internally with other creative and operational departments. Distributes projects and reviews their progress continually to ensure professional growth is attained.
Experienced manager who can lead a large cross functional team
Excellent communicator with especially strong writing skills and experience presenting strategic and tactical plans to senior management
Confident and organized individual who is able to apply their experience in order to provide insights and recommendations to clients
Ability to work in team environment fostering ideas through integration and inclusion
Launch experience preferred with and global experience a definite plus
Sound financial skills – has prepared budgets, staffing plans, and statement / scope of work plans.
EDUCATION AND EXPERIENCE
B.S. or B.A. in Marketing / Advertising
7 - 10 years in Pharmaceutical Advertising and/or Marketing experience--oncology experience a plus
These job descriptions are examples. Looking for work?Find JobsFind Jobs