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User Experience Lead

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Responsible for leading, overseeing, and defining best practices for the navigation, organization, interaction design, and business/user process engineering for leading-edge Web solutions,
software, and mobile devices/applications. You will play an active role in leading creative teams and in shaping new opportunities for Sapient —be it expanding current client relationships or forging new ones. Must have a deep understanding of user-centered research, design, front-end development, content strategy, and brand strategy to lead multi-disciplinary teams in the development and production of quality creative solutions that meet client’s business objectives and goals.

Primary Responsibilities
· Drive, oversee, and provide thought leadership in the assessment of existing sites/properties for usefulness, usability,

· visual design, content, and branding

· Lead participatory design/user testing activities, as well as behavioral in-context and ethnographic research events

· across accounts

· Develop and maintain relationships with key client stakeholders; manage client involvement in research

· Build visually compelling frameworks that simply convey complex conceptual relationships

· Identify opportunities to create business value and improve the user experience (based on user research); organize

· opportunities into visually compelling matrices or maps

· Lead participatory requirements gathering activities, including the analysis and synthesis of requirements definition;

· present feature lists and requirements documents to senior clients

· Lead stakeholder interviews; present findings to large client groups in workshop settings; facilitate conversations to

· ensure stakeholder alignment.

· Define best practices and standards related to persona development/behavioural segmentation; coach teams to align

· personas/segmentation with client/project objectives

· Oversee the development of user scenarios and ensure that they are derived appropriately from behavioral segments/

· user profiles; ensure that scenarios respond to key user needs and illustrate key business opportunities

· Drive the development of frameworks that describe key aspects of a proposed experience, and how it reconciles

· business and user needs; execute top-level deliverables based on user-centered design techniques

· Lead the creation of visually compelling representations of the solution's high-level interaction, navigation, and

· organization design (i.e., concept models)

· Oversee the development of organizational models, affinity maps, sitemaps, process/screen flows, and wireframes;

· present deliverables to senior clients

· Estimate, plan, and lead all creative work (across all sub domains, including Visual Design, Information Architecture,

· Content Strategy, and Interactive Development) in the development of a quality solution for small-to-medium size projects

· Execute and manage creative aspects of sales pursuits, including: shaping and responding to opportunities, proposal

· creation, and orals presentations

Job Requirements:
· Bachelor's degree required in design-related discipline: Interaction, Information or Interface design;

· Human-Computer Interaction; Design Planning; Graphic Design; Communications

· 8+ years of industry experience, agency experience a plus

· Solid verbal communication skills, with experience presenting to all levels of clients and co-workers

· Knowledge of direct marketing, online advertising, and web experiences, with proven conceptual and design abilities

· Candidates must be well-versed in user-centered design methods and techniques

· Must possess a deep understanding in related creative tracks: design, interactive development, copywriting and

· content strategy

· Proficient to expert in: InDesign, Illustrator, Photoshop, Visio, Microsoft Office

· Must have been in a client-facing role and have project experience in working with teams on large scale, long-term

· projects

· Excellent analytical and process-oriented skills

· Excellent writing skills

· Ability to gracefully handle multiple projects in a fast-paced environment.

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