User Experience Designer

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User Experience Designer

Corporate/Agency experience preferred!!

Financial firm's digital marketing and eBusiness strategy requires cohesive user experiences for our participants, institutional clients, our strategic partners,our employees and for many other important stakeholders that we engage digitally. These user experiences must be compelling as they flow through social media, mobile devices, the web, email, games, calculators and tools. The user experience [UX] leader will have responsibility for:

•Developing a compelling vision of the Retirement user experience, conversion goals and high quality usability for each Retirement line of business and for the Retirement enterprise as a whole

•Establishing and maintaining user experience guidelines and standards across channels including mobile, social media, email, the web and other related channels

•Managing and creating interaction design artifacts including high-fidelity mockups, conceptual diagrams, sitemaps/information architecture, low fidelity wire frames, style guides, flow charts, and interactive prototypes (demos)

•Collaborating with 3rd party firms and internal colleagues in concept development and design ideation with business and technology partners

•Executing quantitative user research, competitive evaluations, web analytics implementations and qualitative usability/user research assessments

•Helping to shape Prudential's digital engagement/online campaign guidelines and online branding tools to ensure optimal usability and user conversion

•Drive usability studies and user research, making design decisions based on finds as appropriate

•Establish an operational foundation of quantitative and qualitative assessments leveraging game design/gamification, web analytics, social media listening, web master feedback tools, online customer satisfaction solutions leading to effective development of dashboards, key performance metrics, competitive bench marking and customer service improvement

•Manage the production and distribution of regular, standard reports - for diverse audiences requiring business insights and short form narrative to understand user experience performance

•Spearhead special web/mobile/social projects and online campaigns requiring significant UX support

•Help improve digital maturity within the business leveraging UCD [user centric design] methodologies and digital best practices


Qualifications:

•Minimum of 7-9 years of digital marketing / user experience in a B:B interactive marketing business or firm servicing B:B clients
•1-2 years work experience launching mobile and social user experiences
•4-6 years developing and deploying conversion reporting analysis and actionable UX insights
•Demonstrated ability to work effectively managing a cross functional team in a leadership position on an enterprise-wide initiative.
•Track record of successful collaboration with technicians and non-digital content contributors and campaign originators with a focus on improving internal business value and external customer experience / customer satisfaction
•Experience managing, developing and assessing contractors, 3rd party firms, internal IT and analysts is required.
•Strong interpersonal skills; excellent analytical, organizational and communication skills
•Technical proficiency with UX documentation and assessment tools [e.g. card sorting] is required
•Constant learner orientation with a focus on emerging trends in user motivation, gamification and innovation (among other domains) is required
•Strong end user empathy orientation is required + an ability to "do what is right" for the user
•Bachelors degree required
•Advanced UX and Web Analytics certification considered a plus

Deliverables include information architecture / site maps, UX style guides, low fidelity wire-frames, usability testing plans/screeners/facilitation guides, high fidelity UX prototypes, quant UX research executive summaries, expert analysis and light web analytics interpretation