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UX Strategist/Researcher

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Our large corporate client in the Minneapolis Metro area is looking for a User Experience Planner with mobile experience who can work with the Channel Planning Manager to set holistic vision, strategy, roadmaps, requirements and operational plans for the Mobile Channel, focusing on innovation and guest-centric strategies by conducting market, retail, competitor, consumer, and guest research

  • Partner with Channel Planning Manager to socialize plans cross-company and to further gain leadership buy-in and approval for plans
  • Gather and synthesize guest, competitive and industry insights and regularly researches and identifies new opportunities to differentiate the client's mobile Channel offerings
  • Create project briefs to inform internal and external partners on key project goals and objectives.
  • Evangelize the value of the Mobile Channel across the organization
  • Develop and institutionalize Channel Best Practices and Guidelines for teams across the digital team
  • Work with key marketing partners to promote channel both internally and externally
  • Identify measures of success and work with partners to determine appropriate measurement, reporting and analytics plans; uses insight to inform future strategies and tactics
  • Assist with project execution tasks, such as user acceptance testing for project implementation.
  • Assist with the evaluation of external agency and development partners to determine viability of new, and health of current, partnerships

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