e-commerce experience will trump A/B testing experience, but both would be great.
A UX Strategist is responsible for shaping and communicating the brand's user experience strategies and design, often responsible for defining the overall UX vision throughout the digital ecosystem. The User Experience Strategist (UXS) will play a critical role in driving the overall UX practice, developing team capabilities, and working as an evangelist and thought leader.
The UX Strategist will work along side UX team-members, program managers, business analysts, technical staff, and visual designers to identify requirements, set design goals, study users, and craft experiences that translate business and user needs into highly engaging experiences. The UXS will possess a passion for digital trends and innovation, combined with a sound understanding of user experience practices, consumers, social networks, and brands. This person excels at identifying the middle point where business goals harmoniously meet consumer engagement and excitement.
The UXS will be responsible for driving continuous improvement in response rates, sales conversion rates, and average transaction values across all of the brand's properties. The UXS will be focused on analyzing performance data to identify and quantify improvement opportunities, generating ideas for user experience and merchandising improvements, setting and managing a testing agenda, measuring and interpreting test results, and making quantitatively backed recommendations on how to further improve campaign performance.
This position requires a progressive, on-the-spot, creative problem solver with knowledge of user experience and online merchandising best practices and testing methodologies.
• Effectively communicate ideas and collaborate with members of product management, creative, editorial, marketing, merchandising, engineering and customer service teams
• Help to identify and create personae based on the user base
• Work directly with the Director of Product to:
o Help plan the product roadmap and provide input from a UX perspective
o Identify weak points in the current product experience and define solutions
• Work with the Brand Marketing team to provide direction when UI/UX-related interaction is needed and should be defined and help drive the appropriate experience and execution based upon the user and business needs.
• Be involved with the Engineering workflow to take on UX-related QA
• Conduct user interviews, refine the findings and implement into recommendations and processed workflow
• Drive A/B testing and drive efficiencies and change through metrics driven findings
• Stay current in the wider world of design, user patterns, user behaviors and technology
o Keep up with new innovations / inspiration, sharing them when relevant
o Attend job-related conventions and workshops
• Define and refine the UX vision.
• Create UX strategies.
• Advance the UX practice within the company.
• Work across business units and departments.
• Analyze quantitative and qualitative user research.
• Synthesize customer data from many sources to identify opportunities and recommend design directions.
• Identify user requirements to shape and prioritize feature sets.
• Connect design strategy to business results.
• Produce a UX roadmap.
• Be able to inform effective user interaction patterns across the Clymb properties through consideration of analytics and aesthetics
• Be able to create informed metrics based recommendations and reports documenting changes and iterations for the product
• Be able to conduct user testing and create meaningful feedback and iterate upon that feedback
• Be able to track against the business requirements and offer solutions as well as enhancements based upon best practices
• Be able to summarize the business model and current operating plan of the business that they support.
• Lead quantitative and qualitative UX research programs.
• Understand and use Web analytics data, as well as customer data from other departments in the organization.
• Formulate and present a behavioral segmentation that has its basis in customer data, that rings true to people in leadership roles across a company, and that is detailed and specific enough to guide design decisions.
• Enumerate the user experience features of competitors’ products that represent a threat to sustainable competitive advantage.
• Create models that illustrate how user segments interact with current digital tools.
• Work with the Director of Product to create a roadmap that includes a prioritization schema and a proposed schedule for introducing new features and capabilities.
• Provide specific guidance for teams whose charter is to introduce or enhance social, mobile, and local aspects of current digital properties.
• Develop relationships with business leads across a company and explain to senior executives why user experience capabilities are a strategic asset of the organization.