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UX Specialist

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Highly effective User Experience (UX) Specialist to bring an in-depth understanding of user-centered design theory and practice. This individual must be able to understand a target audience's needs and other motivating factors and translate them into concepts for compelling interactions and experiences. Able to thrive in both the big picture and fine-detail worlds, the UX Specialist will act as the user experience lead for web applications, mobile applications and online experiences. Candidate must be able to articulate ideas convincingly, be open to change, and be prepared to iterate deliverables throughout aggressive timelines.

Duties and Responsibilities
• Participate in client discovery sessions and assist in defining business requirements, discover user personas/archetype and interpret user goals/priorities
• Serve as an expert consultant during the detailed design phase by reviewing interaction design, copy and visual design for usability best practices
• Conduct both formal or guerilla user research
• Plan, facilitate and manage usability evaluations through usability labs, paper and live questionnaires, live interviews, surveys and benchmark testing
• Conduct audits of existing systems and websites, based on clarity and usability best practices, and prepare reports of findings and improvement recommendations
• Develop detailed site maps that will define the page hierarchy, navigation schema, taxonomy and nomenclature
• Architect complex content and information systems into usage scenarios and use cases, wireframes, content outlines, mock ups/storyboards, interaction notes as well as paper and interactive prototypes
• Develop content and workflow maps indicating process and systems implications, navigation and content relationships
• Provide heuristic evaluations and reviews of early visual mockups and/or prototype designs
• Assist in the development of standards, methodologies and repeatable processes for delivery of UX services
• Assist in structuring engagements and preparing cost estimates
• Partner with agency partners and in-house team members including Art Directors, Search Specialists, Technical Leads, Web Data Analysts, Copywriters and others on strategies for projects
• Mentor less experienced team members


• Minimum five years experience in a web-results-driven company (travel, e-tailer, social networking site, etc.); or at an advertising or design agency leading the creative execution of large scale web and software application user-interface design projects including e-commerce, content portals, kiosks, intranet/extranets, e-mail marketing, online advertising and web-based application design
• Process-oriented with ability to work with different user interface (UI) materials and rapid prototyping
• Thorough understanding of best practices in interaction design, web design, user interface/usability/information architecture and general web analytics
• Strong knowledge of fundamental digital marketing and search engine optimization best practices as it relates to UX design
• Extensive experience creating paper and interactive prototypes to demonstrate and evaluate designs
• Solid understanding of the latest Internet trends, business models and technologies
• Strong analytical, communications and organizational skills with an ability to thrive in a fast-paced production deadline-driven environment
• Experienced in leading formal and informal presentations
• Proficient in most Microsoft Office applications as well as both Windows and Macintosh operating systems
• Mastery of Visio and contributing web technologies

Education and/or Experience

Bachelor of Arts degree in Marketing/Advertising/Interactive Design/Graphic Design or equivalent experience.

Certifications, Licenses and Additional Requirements
Desired knowledge or expertise in one or more of the following areas:

• HFI Certification a plus
• Graphical Interface Design
• Usability
• Cognitive Psychology
• Ethnography
• SEO – Search Engine Optimization
• Web Analytics
• HTML and CSS

Software package expertise:

• Adobe, Microsoft Visio, OmniGraffle, Axure RP, iRise or other similar tools
• Morae or other usability testing software
• Vignette, Interwoven, Day integration a plus
• Webtrends, Omniture, WebSideStory experience a plus

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