Our client's mission is to strengthen relationships through shared experiences.
* Consumers can find businesses organically or through advertising, and once connected, can have meaningful interactions on our platform (communicating, buying products and services, etc.)
* ads, across all surfaces, are just as relevant and engaging as organic content
* Advertisers consider Instagram essential to their own success
Possible research topics could include understanding how businesses and consumers communicate with each other, testing ad formats with consumers to evaluate value and usability, identifying advertising goals of small businesses and the results they expect and want from Instagram, and understanding advertiser pain points with ad creation tools. Types of work may include usability testing, surveys, field studies, diary studies, etc., both for the U.S market and strategic international markets. Researcher is expected to be present at their Menlo Park office to facilitate stakeholder engagement, with some flexibility (e.g. remote work a few days a week is acceptable). Some travel is expected.
Design research studies that address consumer behavior and attitudes and the needs and behaviors of businesses on Instagram
Employ creative and innovative research methods to understand the needs of both consumers and businesses
Generate insights that fuel ideation and evaluate designs
Conduct research using a wide variety of qualitative methods and a subset of quantitative methods, such as surveys
Work cross-functionally with design, product management, content strategy, engineering and marketing
Communicate results and illustrate suggestions in compelling and creative ways
MA/MS in Human Computer Interaction, Psychology, Social Science or a related field (e.g. Human-Centered Design) &
3+ years experience in applied product research; or
BA/BS degree in a human behavior related field (HCI, Psychology, Social Science, Information Science, etc.) & 5+ years experience in applied product research
Previous experience conducting research on advertising at an advertising agency, in house at a company, or as a consultant a plus.
Command of a broad set of qualitative and user-centered design methods, from interviews to focus groups to usability to basic survey design + analysis Ability to ask, as well as answer, meaningful and impactful questions
Experience communicating with internal stakeholders including but not limited to Product Managers, Designers, and Engineers
Education: MA/MS in Human Computer Interaction, Psychology, Social Science or a related field (e.g. Human-Centered Design) & 3+ years experience in applied product research