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UX Content Strategist

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The Content Strategist will be responsible for management and oversight of an internal Online Content Guide. This website contains content and assets that are shared with both corporate and worldwide staff. It is a tool the entire company has access to when needing content, content messaging and assets that support the specific content in the guide. The Content Strategist will have primary responsibility over maintaining this guide as well as looking at ways to improve the guide from a usability standpoint and will interface with various teams within corporate, regions and markets.

DETAILED RESPONSIBILITIES/DUTIES:
• Manage all aspects of Online Content Guide currently in WordPress.
• Find, diagnose and address website problems, including broken links, typographical errors and formatting inconsistencies
• Ensure all content being reviewed and created is aligned with company goals and optimized for targeted messaging and relevance.
• Maintain the central content calendar for worldwide Marketing.
• Train employees and support the efficient use of the guide.
• Identify opportunities for improvement in the guide’s setup and functionality with the help of analytics/surveys.
• Enhance current content-management process, introducing new workflows/systems as needed.
• Create and circulate monthly Content updates newsletter
• Work with content contributors on a daily basis for site updates and additions
• Interact with all levels throughout organization.

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