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UX Content Strategist

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Our fortune 1000 client. a leading full service online travel agency, is is seeking a UX Content Strategist to create, revise, source or aggregate contextually appropriate content to UX guidelines, and propose new content and determine impact on existing content.

ADDITIONAL RESPONSIBILITIES:
- Maintain a matrix of impacted content assets and conduct gap/competitive analysis.
- Understand and promote best practices as they relate to SEO, UGC/Social, testing, optimization and localization.
- Analyze data to understand user behavior and push for content improvement; familiar with data reporting tools (Omniture, Google Analytics).
- Create taxonomies and metadata frameworks for grouping and tagging content.
- Use a combination of data analyses, user research, benchmarking, and content audits to make content decisions and orchestrate content development.
- Execute multiple projects under tight deadlines.
- Have knowledge and the ability to use content management systems, mobile apps, APIs, algorithms.
- Knowledge of basic graphic design principles around color, scale, and typography.

SEEKING SOMEONE WHO WILL:
- Review our existing internal sites for content
- Provide and get sign off on a set of wireframes that standardize the product teams and provide a more customer friendly approach to content management.
- Propose new content and a gap analysis for migrating existing content.
- Assist in the migration of existing content into the new structure.

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