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UX Content Strategist

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As a UX Writer, you write content that guides, informs and delights the user. You will be

an advocate for the user experience while understanding product and business goals.

You understand what language will pull the right emotional lever to address the user’s

pain points.


 Write clear, concise, persuasive user-interface text (UI text) for products.

 Write, revise, source or curate content for a range of optimizations and A/B and

multi variant tests.

 Work collaboratively within an agile product team made up of product

managers, engineers, and fellow UXers to deliver world-class product

experiences through iterative releases.

 Partner with UX leads, visual and interaction designers, information architects,

researchers, and client-side engineers to optimize the user experience as well as

the psychological aspects of the content elements based on usability,

intuitiveness, consistency, business metrics, and time to market.

 Take initiative in facilitating problem-solving conversations with a diverse group

of stakeholders

 Assure project content meets standards of quality, measured in terms of

usability, intuitiveness, persuasion, consistency, delightfulness, business metrics,

and time to market

 Describe and present your methods, content explorations and tradeoff rationale

along with a recommendation to peers, team partners, business stakeholders

and UX leadership

 Estimate work effort and define needed deliverables

 Evaluate competitive and innovative products and content design approaches to

identify best practices and encourage innovation

 Advocate for best content practices within the UX team and the larger
product teams.


To be a successful UX Writer, it is a given that you are good with words, able to create,

curate, edit and align information. You must be an expert in the art of persuasion and

marketing. You need to be able lean on best practices and standards, but have a love for

experimentation and an ability to move quickly. You must have:

 Knowledge of mobile first and responsive content strategies.

 Knowledge of agile process and A/B test strategies.

 Ability to use language to pull emotional levers and leverage persuasive

psychological techniques.

 Knowledge of the development and maintenance of both structured and

unstructured content types

 Ability to interpret business objectives and user needs into content success


 Demonstrated team facilitation and problem-solving skills

 A professional and personal portfolio of useful and delightful content solutions in

highly dynamic environments.


While we recognize that there is not one path to becoming a great UX Writer, we look


 More than 3 years professional experience with content strategy

 Experience with the design lexicon and working in the design process

 Experience in localization workflow and the challenges of writing for a global


 Proven experience developing content solutions for large enterprise web sites or

applications, especially consumer-facing and transactionally-focused interfaces

 Degree in a relevant field (English, Communications, Journalism, Computer


And although not required, it is an advantage if you can demonstrate:

 Experience working within agile design and development teams

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