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UX Content Strategist

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Our client, a large Oil & Gas company, is looking for a UX Content Strategist to help set the strategy and overall guidelines for creating content for the launch of a new intranet site. This person will work closely with the UX Team to ensure that the Content is considered as part of the overall brand and user experience. They will be responsible for the tone and style of the message, content prioritization, process, tools and resources of content production, and consistency, integrity and quality of the content.

DUTIES INCLUDE:


• Research - User Analysis / User Needs: Personas, Scenarios, Surveys
• Content Inventory / Audit and Content Gap Analysis
• Competitor Analysis, SEO Research and Content Aggregation
• Editorial Strategy including Voice/Style/Brand Guidelines
• Development of Themes / Messages / Topics
• Establish Workflow: People, Ownership, Roles, Processes
• Content Plan: What, When, How (Short/Long Term)
• Management of Information Architecture
• Establishing Metadata Frameworks, implementing taxonomies and classification schemes
• Content Management Tools and Practices including content migration
• Content Creation and Optimization
• Proofreading / Editing / Fact Checking
• Content Delivery - Encoding / Converting for Web and establishing distribution processes and tools
• Monitoring / Reacting (e.g. Social Media, Comments, Moderation)
• Social Media Submission / PR / Marketing / Syndication
• Analytics Analysis and Success Evaluation and Learning

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