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UX Architect

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Senior Information Architect is responsible for the navigation, organization, interaction design, and business/user process engineering for leading-edge solutions across multiple digital platforms including, Web, Smartphones, Tablets, Smart TVs and Games Consoles. This involves application of user-centered design methods to translate user needs, business objectives, and technology capabilities into world-class user experience for global media companies.

Key Responsibilities

Lead participatory design/user testing sessions; lead Information Architects in the sessions.
Identify and document meaningful patterns from the user research, audit the findings; provide recommendations to the client/internal team based on findings
Lead development of personas/segmentations based on research findings; integrate personas/segmentations with related deliverables such as opportunity maps and wireframes
Prepare, conduct, and analyse behavioral in-context research events
Identify opportunities to create business value and improve the user experience
Execute participatory requirements gathering sessions, participate in debrief sessions
Conduct and analyze stakeholder interviews to understand key success factors for a project or pursuit
Present concepts to clients and internal stakeholders with research and best practice annotations
Assist in creating strategies for persuasive design with oversight and guidance
Develop Navigation Model, Primary and Secondary Navigation structure
Develop Sitemap with all levels as required
Analyze task flows, task decompositions and create optimal Task Flow
Develop frameworks describing key aspects of proposed experience, how it reconciles business/user needs
Create prototypes using tools such as InDesign, Visio, Axure as required
Mentor junior Information Architects towards client delivery and excellence
Conduct periodic Knowledge Sharing sessions

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