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Trigger Marketing Specialist

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The Trigger Marketing Specialist role requires a strong background, campaign development and message strategy, creative and production processes, and working knowledge of integrated, multi-vehicle marketing strategy, planning and execution. The role will partner with a variety of roles within the SB organization, including day-to-day partnerships with GTM teams, Marketing Planning and Media Planning, as well as other organizations within Marketing, including Regional Creative, Production, Merchandising, & Cycle Planning.

The role requires:
- Ability to support SB triggers creative strategy and principles, and represent strategy and approach across the organization.
- Ability to write clear, crisp, benefit-oriented creative briefs that summarize and filter information from GTM, Merchandising, Cycle Planning, Marketing Planning and sales teams.
- Ability to review concept / creative work in progress, and provide a clear POV and meaningful feedback.
- Ability to work up, down and sideways – as a lean segment-side team (SB) and lean CSB Creative team, this role will need to scale within the organization – from day to day working teams to production leads to potential presentations to executives.
- Ability to represent (and present) creative work, as needed, to socialize and drive alignment across the organization.

Specific responsibilities will include:
- Lead Creative Campaign Planning
o Partner closely with GTM, Merch and Planning teams during campaign planning timeframe each quarter / cycle
o Identify creative strategy / campaign themes for cycle in response to Merch roadmap and business priorities and the GTM marketing plans
o Draft MRFs that define scope for Agency
o Partner with Regional Creative and GTM to prioritize scope / budget, if needed

- Draft and deliver a SB triggers Message and Content Strategy
o Leverage SB framework to draft a Content Strategy to guide planning and govern SB triggers messages in market.
o Implement message approach across SB triggers to support message consistency / message reduction
o Work closely with GTM / Merch / Planning teams to capture input, draft briefs, and review / approve with key stakeholders
o Partner with Regional Creative to review and submit to the Agency
o Provide oversight / review Production Briefs in partnership with GTM Vehicle Lead (where appropriate)

- Review all SB Triggers concept, creative development and work in production
o Ensure creative and messaging supports GTM objectives and plan
o Ensure creative is aligned to brand and creative platform
o Ensure creative in production is aligned to handover guides / concepts

- Manage weekly+ Creative Reviews
o Capture and summarize SB triggers concept / creative development input from stakeholders
o Reconcile Merch / Cycle Planning / GTM feedback on behalf of SB and partner with Regional Creative to ensure feedback is clear
o Identify opportunities to streamline routings and reviews

- Manage a weekly SB triggers Creative Status
o Partner with GTM, Merch & MPP SAM sales team to identify best approach for sharing and reviewing key creative milestones (brief due dates, concept reviews, production reviews, etc)

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