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Tradeshow Manager

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The Tradeshow Manager is responsible for supporting the Sr. Tradeshow Manager in the strategic planning, execution and oversight of industry events globally.  S/he will work closely with the alliance marketing team, technical marketing, product marketing and management, AR, and PR teams to align corporate event participation around strategic business initiatives.

Responsibilities:
General:
•       Understand and be able to articulate corporate marketing objectives and corporate messaging.
•       Develop strong relationships with cross functional teams, including technical & product marketing, product management, procurement, finance, accounting, marketing operations, press/analyst, etc.
•       Research and understand what leading organizations are doing in like channels and use this knowledge to continually develop innovative programs and processes.
•       Assist with tracking program and department budgets. Ensure programs stay on time and on budget.
•       Seasonal travel required; approximately 30% of the year.

Tradeshow specific:
•       Participate in development of concise integrated event marketing plans that include program objectives, messaging, demo plans and measurable ROI.
•       Support execution of all aspects of assigned tradeshows. Independently manage large scale events.
•       Communicate timely to internal stakeholders on pre-event plans, daily onsite observations and post event recaps.
•       Analyze event effectiveness by providing thorough results and measurement for all activities. Ensure show follow up campaign is deployed and show leads are submitted to SF. Track quarterly show results and report out in a timely manner.

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