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Trade Marketing Manager

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We're seeking a Trade Marketing Manager for the Film business unit with one of our entertainment clients in Burbank. This is going to be a 2-month contract opportunity. The position will develop and execute trade marketing plans to maximize retail release strategies for for physical retailers, cable/satellite customers and global digital customers (e.g. iTunes, Google, XBOX, Sony, Vudu, AIV). Manager will manage account relationships alongside Field Sales team and coordinate internally with cross-functional teams in Home Entertainment and other internal studio divisions.

JOB RESPONSIBILITIES
•Track and analyze the business across the 26-week new release window. Execute title-specific physical and digital retailer plans by communicating and managing tactical details with internal cross-functional teams (Field Sales, Sales Planning, Creative Services, Promotions, Interactive Marketing, Legal and Brand Marketing) and with external customers.
•Execute retail strategy for each new release title by account. Manage day-to-day communication with Field Sales. Create and/or manage distribution of title-level forecasts, marketing and sales support materials. Evaluate viability of Field Sales requests for information, financial feasibility and execute against requests in a timely manner. Manage goal setting, leads, returns, and set promotional calendar to best optimize operating contribution on a by title basis.
•Facilitate and lead weekly Business Unit and account calls and Recon meeting with executive management.
•Plan, negotiate and implement trade and co-operative marketing programs to secure optimal title merchandising placement, enhanced advertising, drive incremental revenue and maximize ROI.
•Assist in the preparation of presentations and/or create analyses for sales teams’ use in monthly pitches, key account planning/ review meetings. Provide ad hoc reporting to support film business unit.

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