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Technical Product Specialist / Business Analyst

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The primary role of the Technical Product Specialist is to translate the needs of functional business areas into requirements that can be implemented into a product, service, system or application. The TPS also ensures that appropriate product-related training and documentation are developed and made available to business and development staff.

This position bridges the gap and is a liaison between the business, outside vendors or resources, development and quality assurance testing teams. The business team includes areas such as sales, editorial, marketing, digital media, finance, and management.

By listening to and participating with the various departments within the company, along with soliciting input from vendors, this position will synthesize these inputs into leveraging existing products, technologies, platforms, and vendors, in a manner that improves financial and digital media metric results. The position’s input will help shape and guide the company’s project/product priority and selection, and will be both an advocate for the brands as well as a representative of the digital media group.

This position requires technical knowledge at a conceptual level, web user experience expertise, excellent project management skills, an analytical approach to work, and a keen ability to work with the staff and customers within multiple brands of a defined industry segment.

This position reports into the Vice President of Product Development and Digital Production. However, it is highly matrixed, and in practice, will work collaboratively with senior, peer, and brand management, as well as digital media development and company audiences and marketers. The position will carry significant digital media responsibility, but without direct authority over the brand or digital media human or other resources.

• Create and maintain business requirement documents depending on project needs.
• Document content plans, taxonomy, ad packages or other information necessary during a specific project.
• Organize meetings to collect business or system requirements.
• Project manage or project plan from inception through go-life and continuous improvement (product life-cycle management) as needed.
• Create and maintain functional specification documents.
• Provide front line support for systems or platforms for example an email application or website content management system.
• Configure systems or platforms that support the business, websites, etc.
• Provide quality assurance testing support or manage the work of other QA testers if applicable. Assist with writing or executing test plans.
• Provide metric reporting for a specific system or area of the business.
• Assist with vendor identification, review, and selection, including contract negotiation and product roll-out
• Contribute creative and innovative ideas to customers, and brand/digital media staff
• Trouble shoot customer problems through to resolution; systems/application training for staff
• Act as a change agent for brand’s digital transformation
• Articulate and timely responses to all customer and internal stakeholder needs

Required Knowledge, Skills and Abilities
• Strong analytical and cognitive skills
• Stellar stand-up and phone based presentation skills to internal and external audiences
• Advanced skills in one or more product verticals (i.e. SEO, e-mail marketing, video production and editing)
• Hands-on experience with technology platforms (i.e. CMS, SFA)
• Advanced writing skills
• Knowledge of digital media, web standards, technology trends, and user-center design a plus
• Ability to edit and write HTML a plus

Related work Experience:.
• 3 years plus working with media or similar websites
• 3 years plus project management
• 1-3 years plus working directly with sales supporting a technical product line
• Experience working in a matrixed position
• 1-3 years plus product management preferred

Formal Education or Equivalent:
• College degree
• Additional educational seminars or classes in digital media, web user experience, project management

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