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Targeting & Marketing Data Analyst

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  • Leads development of campaign management audience selection, segmentation and flowchart logic in support of specific CRM campaign development
  • Provides support in analysis and understanding of Marketing Data Mart segment populations and filtering
  • Leads development of procedures, views, and back-end database logic, supporting Analytics group needs in ad hoc, as well as ongoing analytics projects
  • Supports development, implementation and enhancement of business data access routines supporting BI (Cognos) reporting system implementation, as well as report development and enhancements
  • Supports analytics team through implementation of SQL and other structured data queries
  • Partners with the Information Technology team to ensure best-of-class data management, analytics and reporting.


  • Develop data extract and analysis routines using SQL, Excel, and BI reporting tools to support CRM and Analytics teams
  • Develop, enhance and update Unica flowcharts and underlying data access logic to support CRM team campaign implementations
  • Support implementation, deployment, support and enhancement of Cognos and related data sources, and reports to support CRM, Digital Analytics, and Social Analytics reporting and data needs
  • Identify system problems, communicate details and collaborate with IT to design solutions on a pro-active, self-directed basis.
  • Ensure compliance with Data Management laws


    ADDITIONAL DETAIL:
    This role is responsible for design, implementation and management of data access, campaign management logic and reporting solutions supporting CRM, Digital Analytics and Social Media departments.

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