Leads development of campaign management audience selection, segmentation and flowchart logic in support of specific CRM campaign development
Provides support in analysis and understanding of Marketing Data Mart segment populations and filtering
Leads development of procedures, views, and back-end database logic, supporting Analytics group needs in ad hoc, as well as ongoing analytics projects
Supports development, implementation and enhancement of business data access routines supporting BI (Cognos) reporting system implementation, as well as report development and enhancements
Supports analytics team through implementation of SQL and other structured data queries
Partners with the Information Technology team to ensure best-of-class data management, analytics and reporting.
Develop data extract and analysis routines using SQL, Excel, and BI reporting tools to support CRM and Analytics teams
Develop, enhance and update Unica flowcharts and underlying data access logic to support CRM team campaign implementations
Support implementation, deployment, support and enhancement of Cognos and related data sources, and reports to support CRM, Digital Analytics, and Social Analytics reporting and data needs
Identify system problems, communicate details and collaborate with IT to design solutions on a pro-active, self-directed basis.
Ensure compliance with Data Management laws
ADDITIONAL DETAIL: This role is responsible for design, implementation and management of data access, campaign management logic and reporting solutions supporting CRM, Digital Analytics and Social Media departments.
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