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TW1JP00003231 - Marketing Coordinator

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Digital Marketing Coordinator

Our team needs a well-rounded marketing expert who can help design and execute B2B product sales campaigns in Hubspot. 

Primary Responsibilities 

• Collaborate with Marketing Strategist and Product Development Leaders to develop and design sales funnel campaigns and activities that help drive conversion in an ecommerce setting 
• Masterfully leverage Hubspot and other media partners to support campaign execution including: 
o Coordinate content development activities (“offers”) as part of sales funnel campaigns, e.g. blog posts, articles, quizzes, Webcasts, etc. 
o Develop and execute email automation campaigns in Hubspot that maximize customer acquisition and drive conversion 
o Design and develop display advertising campaigns that drive traffic and support conversion 
o Develop and monitor paid search campaigns using AdWords 
o Develop, execute and manage social media efforts for individual sales campaigns 
o Develop landing pages that support conversion 
o Develop, monitor and report analytics on campaigns 

Requirements 

• 2-5 years of marketing experience in B2B ecommerce 
• Skilled writer and communicator 
• Experience using HubSpot, Google Analytics, Adwords 
• Experience with Twitter, Facebook, LinkedIn, and YouTube 
• Experience reporting/providing insights and analytics using Hubspot 

Preferred Qualifications 

• Experience with Hubspot 
• Experience in B2B ecommerce 

Education 

• Bachelor's degree in Communications, Marketing, or a comparable field 

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