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Supervisor, Insights and Data Science

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Our client is searching for a Supervisor of Digital Analytics. Oversees the recurring reporting process and deliverables across bought (SEM, Display), earned (SEO, Social) and owned (website) media for a single client or a small number of clients to ensure the deliverables address three key elements: what happened, why it happened and what to do next
Develops the measurement plan for our client media programs across bought, earned and owned programs, clearly articulating the business objectives and mapping them to measurable key performance indicators (KPIs)
Ensures digital analytic teams are following iCrossing and analytic best practices when developing insights and creating client deliverables
Leads (with support from a Manager or Director) the development of client specific media forecasts and projections through the development of business-assumption based and statistic based models which will be used to inform media investment strategies in partnership with the Digital Media Strategy team
Demonstrates a strong knowledge of digital media data definitions in at least two channels and an understanding of cross-channel dynamics
Assesses a 3rd party digital analytic technologies and services and develops point-of-views on technologies for clients and internal iCrossing teams
Evaluates multiple marketing attribution approaches and determines the most appropriate model to use for a client
Translates client business questions into data analysis projects

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