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Strategy Analyst/Advisor

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Aquent's Fortune500 client in Woonsocket, RI is looking for a Strategy analyst/Advisor for a 4-5 month assignment (40/hrs 5 days, on site) with potential to extend beyod. 

Overview:​
Company is seeking a Strategy Advisor, CRM Solution as part of the Loyalty and Personalization team.
Using an understanding of CRM and ESP technology and best practices, the Strategy Advisor will rollout
capabilities that will enhance our team’s ability to deliver highly personalized offers and communications
to our customers. This work requires both technical product knowledge and execution experience.
This person will be working with business partners to ensure business requirements are fully defined for
major programs and build out the strategies to implement new features/functionality on our platforms
(e.g., CRM, ESP, etc…) and execute highly relevant personalized campaigns to drive customer
engagement. This position is based out of our Woonsocket, RI office and will report to Director of
Performance Analytics, Loyalty & Personalization, with consistent exposure to Sr. leadership.


Responsibilities:
 Drive efforts to transform/implement our personalized communication strategy leveraging new
capabilities on our world class technology platforms.
 Work with key stakeholders to develop tactical roadmap designed to increase the relevance of
our personalized communication with our customers
 Working in small functional teams to build and execute personalized multi-channel campaigns
while implementing execution best practices
 Quickly digest processes and provide efficiency improvements leveraging CRM/ESP technology
platform, SQL and macros to automate redundant processes
 Staying abreast of latest technology advancements and offering new insights to our business
partners on how to drive business value with the tools we have as well as through
enhancements and new tools

Required Qualifications
 3+ years CRM analytics experience in 1:1 targeted campaign environment, preferably involving
rapid test & learn setup
 3+ years of experience implementing large back-end platforms/systems which connect to legacy
environments (ideally CRM, ESP or similar)
 1-3 years of experience in database structure/design to support CRM tools
 2-3 years of experience partnering with multiple groups (IT, Marketing) to define and execute on
a roadmap
 Experience using quantitative skills with the ability to link product design and features to strategic
objectives while using hard data and metrics to substantiate assumptions and recommendations
Preferred Qualifications
 CRM, ESP, marketing cloud, or other personalization technology experience (e.g., Teradata, IBM
Unica, Adobe, Oracle, Datalogix)

 Experience managing processes required to maintain large scale reporting and insights systems
 Retail experience
 Experience with loyalty programs


Education
Bachelors degree required MBA preferred

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