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Strategist (Packaging Experience Needed)

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Vitamin T has a great client seeking a Strategist. Please send updated resume for further consideration.
• Develop an understanding of a client’s business situation in the context of their industry, economic environment, customer dynamics and competitive landscape.
• Coordinate and lead strategic initiatives on behalf of the client, including: industry and competitive analysis; consumer/stakeholder research and analysis; organizational / cultural analysis; brand positioning and architecture; multi-year messaging and communications planning; development of metrics for success.
• Lead strategic conversations with clients at the highest level of their organizations, and contribute to long-term, programmatic relationships.
• Coordinate / lead primary research, including quantitative and qualitative methodologies.
• Develop diagrams, frameworks and other conceptual models to define, contextualize and gain buy-in for key strategic elements, insights, or other important inputs.
• Lead efforts to create strategy deliverables, presentations, and discussion documents including research findings, creative briefs, brand concepts, etc., in highly logical ways that clarify key points and helps clients make difficult strategic decisions.
• Help our project teams align around a creative direction and tactics that address the client’s business needs/strategic objectives.
• Contribute to or develop client proposals and actively identify new business opportunities within existing client relationships.
• Experienced in developing market and consumer/customer/audience insights, driving solutions that solve significant brand and business problems, analyzing and prioritizing media and communications channels.
• Deeply knowledgeable in diverse business issues and practices, with comprehensive understanding of and experience in activating brand strategy, marketing and customer strategy, communications planning and integrated communication programs.
• Genuine, confident, empathetic and interpersonally skilled, with proven influencing capabilities in client relationship settings, and the talent to translate an idea into action.
• Bachelor’s Degree required, Master’s Degree preferred
• Minimum of 5 years of strategic planning experience at a marketing and/or communications agency, management consulting, or strategic brand firm.
• Minimum of 5 years developing strategies for brand development, marketing communications, innovation or business transformation across a variety of disciplines.

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