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Strategic Sales/Marketing Manager

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Overall responsibilities include the planning, organization, development and implementation of all integrated marketing programs. Develop and drive strategic marketing initiatives designed to achieve objectives for short and long term strategies. Elements of these programs include communication strategies for priority brands, Retail and Consumer Promotions Development, In-Store Events, POP and displays.

Key Job Responsibilities

  • Work in unison with sales team, management, brand teams and merchandising in the development of programs to ensure we maximize brand goals as well as objectives.
  • Act as Liaison to brand teams in the communication and coordination of strategic initiatives, consumer insights, retail trends and marketing opportunities.
  • Develop UNIQUE marketing programs and product initiatives that help differentiate from the competition.
  • Influence product development through line review input to be sure direction meets strategic needs and expectations.
  • Provide direction for exclusives product strategies to ensure product development is aligned with strategies and to maintain sku count efficiencies.

    Trade Merchandising

  • Identify optimal means to merchandise and communicate all key brand initiatives in store. Work with Trade Merchandising and visuals team in the approvals and execution process.
  • Be the merchandising expert.
  • Set objectives and strategies for the Trade Marketing group on an ongoing basis.

    Marketing Liaison

  • Understand and communicate to internal Management and brand teams the coming seasons’ objectives. Create opportunities based on information where appropriate.
  • Act as the Marketing point of contact in the communication and planning of all in store activity for all brands.
  • Create relationship that facilitates ongoing partnership between marketing and CSM team.
  • Be the Expert on Marketing Vehicles

  • Partner with team to develop strategies for that complement in-store activation in order to deliver fully integrated 360 marketing campaigns that communicate “one voice” to consumer.
  • Assist in the coordination of all key Meetings, including development of presentations for buyers.
  • Identify and support new business development opportunities and initiatives for brands.
  • Analyze sales performance and ROI on major marketing campaigns and communicate best practices to internal CSM teams where appropriate.
  • Develop, maintain and manage the budgets for all specific Marketing and Merchandising.


  • Develop strategies to incorporate Global into the Domestic business planning process.
  • Communicate U.S. plans to Global partners in order to deliver Global programs and ultimately drive growth on a global scale.
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