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Strategic Planning Director

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Top branding agency is San Diego is hiring a Digital Analyst! Details are below for review. This role is a top priority and will not be open for very long. If you are interested, please apply directly or contact me jwakefield@aquent.com

Key Parts:
Research (primary and secondary, experience with MRI/Simmons databases preferred)
Data analysis
Digital and social savvy
Consumer insight development
Development of briefing documents based on mining of strategy insights
Development of consumer journeys based on connections insights
Provide input on channel plan development
Liaise with creative teams throughout the creative development process
Ability to craft and present strategic presentations

Responsibilities include:

• Provide strategic guidance on the business, in concert with account management
• Lead consumer insight development (including primary and secondary research, as needed)
• Develop briefing documents based on mining of strategic insights (across consumer, culture, category and company)
• Develop brand architectures and other strategic deliverables, as needed
• Own creation of campaign architecture and communications planning deliverables that will guide campaign development (in collaboration with media colleagues)
• Lead creative briefing sessions and liaise with creative teams throughout the development process
• Partner with Media department on development of consumer connections and channel plans
• Partner with Digital Strategy and Creative colleagues on engagement planning and incorporating digital strategy into overall campaign architecture
• Craft and deliver strategic presentations
• Along with department head, work on continually evolving strategic planning frameworks
• Remain abreast of key cultural, consumer and marketing communications/innovations trends
• Demonstrate facility with 3rd party research tools (e.g., Simmons/MRI, Forester, Mintel)

Skills:

• Knowledge and ability to provide strategic direction and guidance
• Conceptual thinker, excellent communicator both orally and in writing
• Works collaboratively with colleagues to achieve organizational goals
• Track record in planning, organizing and monitoring portfolio of projects
• Identifies strategic issues and opportunities and clearly communicates link to organization’s strategy
• Ability to manage internal relationships and expectations through effective interpersonal communication, negotiating, and partnering
• Ability to manage multiple tasks concurrently in a deadline-driven process
• Strong self-motivated and self-starting personality

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