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Strategic Planner

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Global technology company are looking for a creative and insightful marketing professional to be their Strategic Planning lead on a new project that has potential to change the way people work, play and communicate.
Taking a holistic and highly collaborative approach, you will work with a number of diverse teams to ensure that the voice of the customer is integrated into the business strategy for the project as a whole and its component work streams. You will work with creatives, designers, engineers and other project stakeholders to understand the business needs of each, providing strategic audience insights that help them to develop the products and services that appeal to a wide range of target audiences, both now and in the future.

Key responsibilities
• Work closely with programme and work stream managers to develop the understanding of target audiences, and how these insights can be used to shape the goals of the programme and deliver a range of experiences that meet customer’s needs now and in the future

• Understand and monitor a variety of industry trends and developments, rapidly coming up to speed on new potential areas for growth and opportunity and communicating updates at a regular cadence

• Understand and monitor attitudes, practices and behaviours of target customers and identify drivers and barriers of behaviour and leverage points for change

• Ensure that the view of audience is aligned with the programme lifecycle, helping teams understand who they are designing experiences for at any given time, and providing data-led insights as to their motivations, requirements and pain points

• Own market analysis activity, providing teams with market sizing, opportunity analysis, SWOT and PEST analyses and detailed competitor analysis by work stream (including pipeline competitors)

• Identify key customer insights that can be used to develop our ongoing strategy, brand positioning and communications. Partner with work stream and production teams on brand positioning and identity

• Demonstrate strong primary and secondary research skills, conducting comprehensive literature and internet searches, leading primary market research studies to uncover critical insights (both qualitative and quantitative) and lead research programmes within target audience communities

• Partner with global marketing teams to ensure that products are aligned with - and supportive of - overall marketing objectives

Key competencies/experience
• 5+ years’ experience gained within the technology industry across marketing, advertising, market research or strategic consulting
• Proactive, confident self-starter with a can-do approach
• Strong organisational skills
• Excellent presentation and communication skills
• Able to work with a wide range of different project stakeholders, strong ‘service’ mentality
• Highly analytical, data-literate
• Hands on, able to multi-task
• Able to work well within diverse, cross-disciplinary teams
• Interest and understanding of consumer technology

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