Strategic Marketing Specialist-Events

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This person will be the driver of strategy around various events and oversee building a new communications strategy for past, present and future attendees. He/she will include multiple channels within their campaign tactics including: social media, newsletters, advertising/marketing materials, lead generation strategy, demographic research and more.

Ideally, this person will come from a mid-sized company, that offers multiple services and solutions. He/she must be comfortable in planning the event campaigns and strategy, then switch gears to acting on the plan to have a key role in implementation.

Other responsibilities include: ROI tracking, report building to share and review with Product Managers, budget development, leading creative strategy and positioning for communication on how various products have distinctive features.

Events range from small conferences to larger trade shows. Some minimal travel may be involved. Must be familiar with working with smaller/challenging budgets.

This is a full time position.