These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Strategic Marketing Manager

0 people like this description

AQUENT is currently recruiting for a strategic marketing manager with customer rewards experience.

Responsibilities:
•Key responsibility for this current opening is to own the redesign of our rewards website to add features and improve the customer experience associated with rewards redemption; digital expertise, especially experience and familiarity with online/website usability principles and the design of online customer experiences (and associated web pages) is highly preferred
•Accountable for driving marketing strategy and creative development for US Card rewards marketing communications
•Collaborate with business client and brand manager to develop business objectives and powerful marketing strategies
•Author creative briefs and manage internal and external creative resources to develop highly responsive customer communications
•Optimize marketing communications strategy based on test results, consumer insights, and competitive/market movements
•Leverage learnings from other lines of business
•Leverage consumer insights to strengthen creative message and tactics
•Coordinate with brand manager to ensure consistency across all marketing channels
•Lead and collaborate with cross functional team to develop winning marketing campaigns across multiple channels: direct mail, email, online (e.g. banners, intercepts, rewards website design), SEM, social, printed guide/catalog

Experience:
•4-year degree in marketing, communications, or business. MBA Preferred.
•3+ years experience in a strategic management role, preferably in marketing/product management or agency environment managing multiple projects for multiple customers/accounts.
•Experience in a variety of marketing channels (Preference for web design/web usability, but also email, online, direct mail, social, etc.)
•Strategic advertising, financial/credit industry experience a plus.

Technical Knowledge:
•MS Word - 3+, MS PowerPoint 3+, MS Excel - 3+, MS Project - 3+ (a plus), Acrobat Professional - 2+

These job descriptions are examples. Looking for work?

Find JobsFind Jobs