Strategic Marketing Manager

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Exciting opportunity of a Strategic Brand Manager!



In this role you will:
Manage fast-paced, high volume of creative development and implementation of digital creative for the High Impact Digital Display Channel

Conduct and attend Marketing meetings, work with M&A strategists, Business Analysts and Creative Directors to understand objective of solicitation/internal campaign initiative

Oversee the writing of the Marketing briefs to ensure quality of information for campaign execution

Work with M&A team and Brand Managers to review results on targeted demographics

Promote Brand awareness and manage consistency through the creative development process

Partner with extended team to leverage relationships for optimal execution of marketing strategies

Manage interactions and daily communications with external vendors and agencies

Initiate recommendations to create efficiencies and process improvements for the Display Channel

Experience:
4-year degree in marketing, communications, or business. MBA Preferred.
8+ years experience in a strategic management role, preferably in a marketing/product management or agency environment.

Preferred: 4+ years Direct Mail and Online creative development experience, or fast-paced, agency environment managing multiple projects for multiple customers/accounts.

Account Management, Project Management, and/or Strategic Advertising. Product/Financial/Credit Industry experience a plus.

Industry Knowledge:
Confident in leading marketing projects for multiple clients in a fast paced environment. Ideally, Direct Mail or Online solicitations for the financial industry or ad agency with multiple client/industry focuses.

Technical Knowledge:
MS Word - 3+, MS Excel - 3+, MS Project - 3+ (a plus), Acrobat - 1+