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Strategic Communications Consultant

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The Strategic Communications Consultant is responsible for recommending, presenting, and executing high quality communication solutions (custom and off the shelf) to clients and prospects, as well as maintaining positive client relationships.

The Strategic Communications Consultant will be part of one or more of our Industry Practices (Manufacturing, Materials, and Retail, Financial and Professional Services, and or Technology and Communications). As such, this individual will contribute to the ongoing development of the Practice Model, providing insights that lead to participant deliverables.

This individual will bring a high level of energy, marketing communications, project management, negotiation skills, and emotional intelligence to the job. He or she will demonstrate the ability to work with all levels of the organization and feel confident presenting to external audiences.

Specific Duties and Responsibilities:

- Support their book of business for all plan communication needs, through all stages of the plan relationship from sales presentation, conversions, and ongoing plan relationship.
- Understand sponsors' plan and benefit objectives, analyze client demographics, investing behaviors, preferences, plan design, and client industry information.
- Develop and manage effective annual communication strategy to meet needs of diverse employee segments within plan, including solutions that draw from all available media, channels.
- Demonstrate marketing communications expertise by mastering all elements of the communications consulting model.
- Own the client communications relationship, pro-actively soliciting client feedback and needs analysis.
- Manage client communications budget. Develop creative and impactful solutions around custom needs.
- Monitor and report internally and externally on communications effectiveness.
- Use campaign measurement and industry bench marking to develop case studies and industry award entries.
- Work with our internal Agency, Marketing Team, and Shared Services to develop and deliver communications to meet New York Life and client expectations. Work collaboratively with teams to agree to schedules, provide input on solutions and manage schedules.
- Work closely with the industry Practice Lead and Relationship Managers - planning, keeping them informed of communication initiatives, status, alerting them to client issues etc.
- Work closely with the Sales Team and Relationship Management Team to present communications offering in sales and client retention presentations, develop RFP communications positioning, and support sales initiatives.
- Provide feedback to Marketing team based on client requests for new communication products and services.
- Monitor internal and external research about participant needs, motivators, response to media, new communication channels.
- Conduct client visits, as appropriate.
- Partner with other team members, serving as backup.
- Build strong relationship with clients and advisors.

Requirements:

- At least six years of marketing and or communications, preferably in 1) benefit, retirement or financial services or 2) corporate communications in the fields of Technology, Communications, Financial Services, or Professional Services.
- Strong industry and product knowledge, and a good understanding of ERISA.
- A Bachelor's degree in advertising communications, marketing or equivalent.
- Hold FINRA Series 6, 63, 65 licenses or commitment to complete them in first 90 days of employment.
- Demonstrated communications, sales presentation and interpersonal skills.
- Solid experience in communications planning and strategy.
- Experience and track record in delivering quality client service.
- Ability to work within tight deadlines.
- Must have strong organization and project management skills.
- Approximately 25% travel time is required. Travel is related to client strategic meetings and sales/retention presentations.

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