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Strategic Advocacy Marketing Director, Product Marketing

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This position is open to any location in the USA. You can work remotely and attend meetings occasionally in CT area. 

Position will start as contract then go permanent with bonus and shares.

Our healthcare client is looking for an experienced Advocacy Marketing Director who will lead strategic initiatives and programs that drive activation of our client's digital partnerships with leading technology companies ( e.g., Apple) to build and drive consideration and affinity. 

Must have experience developing/ implementing an influencer/ advocacy program - grass roots and/or paid. They are looking for someone who can bring new ideas to build out their program. 

Fundamental Components:

  • Consult and influence enterprise functions to ensure organizational buy in for new programs and to drive program adoption and growth. 
  • Responsible for providing a measurement lens and supporting builds of metrics and tools to measure product partnership and program effectiveness
  • Manage marketing for complex products requiring understanding of technology and its intersection with health and wellness. 
  • Analyze and report data in order to drive continuous improvement of marketing effectiveness and find iterative solutions to drive positive consumer behavior change/sentiment. 
  • Define the business case to back up assumptions and build/support for new directions/approaches adopted by the business/partners. 
  • Connect the dots, and innovate within the digital space and how it fits together in an evolving healthcare backdrop
     

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