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Sr.Testing and Optimization Consultant

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Sr. Testing and Optimization Consultant’s primary role is to drive marketing testing program success. This role is a senior position and is expected to provide technical leadership and mentoring to junior members of the team as well as interface directly with executive stakeholders.

Sr. Testing and Optimization Consultant is responsible for:
•Delivering incremental revenue goals through testing initiatives
•Developing marketing A/B testing roadmap
•Aligning leadership and cross functional teams on key objectives and priorities
•Establishing and enforcing testing Process
•Improving business performance metrics by focusing on most impactful areas
•Communicating test results and providing recommendations
•Creating positive testing culture throughout ecom
•Educating rest of the organization on A/B testing
•Outlining future business needs and new capabilities
•Supporting digital and enterprise initiatives
•Delivering customer insights and actionable learnings through testing

Sr. Testing and Optimization Consultant is a cross-functional role with the focus on digital marketing but works in concert with engineers, creative, developers, and central marketing groups. Sr. Testing and Optimization Consultant is a self-starter who can prioritize against many competing initiatives, works on multiple projects concurrently and can move quickly in a fast pace environment.

Responsibilities:
•Deliver incremental revenue through A/B testing
•Develop and execute 2015 marketing testing roadmap
•Establish and enforce solid testing process
•Create positive testing culture within the organization
•Deliver customer insights and actionable learnings through testing
•Communicate test results and providing recommendations
•Support digital and enterprise initiatives
•Improve business metrics by focusing testing efforts on most impactful areas

Technical competencies:
•Experience in statistical analysis
•Experience in Javascript
•Experience working with behavioral and online media data sources
•Experience working with data visualization tools such as Tableau or Spotfire


• Experience in statistical analysis, Highly desired, 3 Years
• Experience in Javascript, Highly desired, 3 Years
• Experience working with A/B testing tools, Required, 5 Years
• Experience working with behavioral and online media data sources, Highly desired, 3 Years
• Experience working with data visualization tools such as Tableau or Spotfire, Nice to have, 3 Years
• Experience working with clickstream tools such as Coremetrics, Site Catalyst or Google Analytics, Required, 3 Years
• Experience with SQL, Teradata and Cognos, Nice to have, 3 Years

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