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Sr. UX Content Strategist

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As a Sr. UX Content Strategist you will be a key contributor in delivering smart, relevant and socially connected experiences within a focused but nimble UX team dedicated to creating, effective, delightful and global product experiences that artfully unify customer needs with business goals.

Sr. UX Content Strategist who can deliver focused solutions rooted in the user experience principles of relevancy, simplicity, and delight. Responsibilities: As a Sr. Content Strategist you will be a key contributor in delivering smart, relevant and socially connected experiences within a focused but nimble UX team dedicated to creating, effective, delightful and global product experiences that artfully unify customer needs with business goals.

You will:
• Work collaboratively within an agile product team made up of product managers, engineers, and fellow UXers to deliver world-class product experiences through iterative releases
• Use content, frameworks, and standards for the creation, curating, publishing and governance of original, licensed, and user-generated content for a range of optimizations and new features of a product or business throughout the entire lifecycle
• Be accountable to UX product and project teams for integrating original, licensed and user-generated data to create self-improving and increasingly more relevant and personal customer experiences and systems
• Partner with UX leads, visual and interaction designers, information architects, researchers, and client-side engineers to optimize the user experience as well as the psychological aspects of the content elements based on usability, intuitiveness, consistency, business metrics, and time to market
• Assure project content meets standards of quality, measured in terms of usability, intuitiveness, persuasion, consistency, delightfulness, business metrics, and time to market
• Describe and present your methods, content explorations and tradeoff rationale along with a recommendation to peers, team partners, business stakeholders and UX leadership
• Estimate work effort and help clarify deliverables
• Review competitive and innovative products and content design approaches to understand best practices and innovation
• Advocate for best content practices within the UX team and the larger Expedia product teams.

Requirements:

To be a successful Sr. UX Content Strategist, it is a given that you are good with words, able to create, curate, edit and align information, but you must also be a process-oriented systems-thinker with a solid grounding in content organization as well as the art of persuasion and marketing. You need to be able lean on best practices and standards, but have a love for experimentation and an ability to move quickly.

You must have:
• Knowledge of mobile first and responsive content strategies Knowledge of the development and maintenance of both structured and unstructured content types
• Experience in writing and revising content, and sourcing and aggregating content
• Knowledge of Search Engine Marketing and Optimization strategies
• Some concept skills and original thinking with an eye for innovation
• A professional and personal portfolio of useful and delightful content solutions in highly dynamic environments, including use of both structured and unstructured content solutions
• Excellent verbal and written communication skills (but of course)

Experience: While we recognize that there is not one path to becoming a great Sr. Content Strategist, we look for:
• More than 5 years professional experience with content strategy
• Experience with the design lexicon and working in the design process
• Experience developing content solutions for large enterprise web sites or applications, especially consumer-facing and transaction-focused interfaces
• Degree in a relevant field (English, Communications, Journalism, Computer Science) And although not required, it is an advantage if you can demonstrate:
• Experience working within agile design and development teams
• Experience working with responsive Web design solutions

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