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Sr. Strategy Marketing Manager

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Large Media and Entertainment brand in Burbank is seeking a Sr. Manager of Marketing Strategy to join their team. This is covering a leave of absence and is slated to go 6-months but could extend. 

Responsibilities: 

  • Work with department head to write and publish strategic briefs for company series and specials
  • Craft strategic marketing plans for new and returning shows and closely collaborate with partnerships, digital marketing, creative and PR to build cohesive marketing plans
  • Work with media agency and internal partners on development, evaluation and execution of paid media plans
  • Act as liaison between studios and company to coordinate marketing efforts
  • Serve as a hub of departmental communication for priorities
  • Work with programming colleagues to identify upcoming marketing opportunities for key shows
  • Anticipate long term departmental needs and be a constant and consistent contributor to strategic planning and vision
  • Oversee weekly marketing e-blasts, working in conjunction with CRM and website

Basic Qualifications: 

  • A minimum of 5 years’ experience in marketing strategy and/or development or brand management.
  • Demonstrated ability to communicate effectively, both written and verbal
  • Demonstrated ability to manage multiple projects simultaneously. 
  • Demonstrated expertise with Word, Excel, PowerPoint, Keynote 
  • Must Haves: Entertainment experience, excellent written & verbal skills, excellent organizational skills

Preferred Qualifications

  • A minimum of 7 years’ experience in marketing strategy and/or development or brand management
  • Experience in entertainment marketing and media preferred
  • Agency experience (more on the strategic side)

Required Education: BA in related field

Additional Information: 

  • Work environment is highly collaborative (projects are typically divided between about 3 teams) & multi-tasking heavy. The role will require a lot of project management & crafting briefs for shows/specials - role is more strategic. 

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