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Sr. Social Media Analyst

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The Sr. Data Analyst, Consumer Behavior will possess a strong understanding of social metrics, sentiment analysis, and industry tools to generate macro level understanding of customer behavior. The role will analyze customer personas to design maps of the customer journeys both inside and outside the product.


Responsibilities...


Analyze customer personas to design maps of the customer journeys both inside and outside the product.

Develop a deep understanding of engagement and retention drivers by persona/journey and provide insight on social conversation and sentiment.

Build recommendations on effective customer journeys and provide product improvement opportunities that increase sales and adoption.

Leverage social analytics tools such as Crimson Hexigon’s ForeSight to track, trend, and analyze consumer behaviors, expressed preferences, and response to media and marketing efforts of the Studio.

Actively mine social networks to recognize opportunity for amplification, crisis identification and response.

Provide optimization recommendations that drive KPIs established by product, marketing, operations, PR teams, and others.

Develop and deploy testing hypotheses and analyze test results, providing the necessary analytical rigor to ensure data quality, consistency, repeatability, and accuracy of insights.

Ask and answer the next question(s) after gathering and analyzing the data to make insights more powerful – not just delivering what was asked for!

Apply data science skills to develop more advanced solutions that drive action in the business

Desire to participate in an “Open Source” learning environment where sharing, documenting, teaching, and collaborating with others is the culture.



Basic Qualifications


5+ years experience analyzing massive sets of technical transactional data

Experience with one of the following social listening tools: Sysomos, Brandwatch, netBase, Crimson Hexagon

Experience constructing Boolean and SQL-based queries Advanced Excel skills for analysis, dashboarding, and data manipulation pivot tables, conditional statements, VLOOKUP, statistical packages, macros, correlations/regressions

Experience querying Hadoop (Hive, Pig, Presto)

Used Python or R for collecting, manipulating, analyzing and visualizing data

Strong visualization skills (Tableau, D3, web apps)

Experience collaborating with and articulating recommendations to sophisticated technical audiences.

Confidence to take ownership of projects and make decisions in a fast-paced environment with minimal documentation and process.

Ability to tell a story with data – What does the analysis tell you? What do you think the business should do next? Why do you think what is happening, is happening? Ability to influence others with the story of what you’re seeing in the data to make business recommendations

Ability and desire to lead projects independently from start to finish, working with internal and external teams to make decisions and maintain momentum

Excellent time and project management skills, with the ability to manage detail work and communicate project status effectively to all levels

Proven track record in meeting aggressive deadlines

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