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Sr. Public Relations Manager

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This position is accountable helping manage the strategy, planning and implementation of Biopharmaceutical (BioPharm) product communications. This position is a partner to BioPharm brand teams, participating in extended brand team meetings, and providing communications counsel and direction to brand teams and senior leaders, and program specific recommendations (specifically as it relates to Strategic and Tactical Planning). This position also collaborates with the Public Affairs team to ensure close alignment, integration and coordination of related media strategies. This position will lead or co-lead the execution of strategic branded public relations campaigns and tactics, as well as direct the efforts of sizable teams at public relations agencies to ensure successful program execution and measurement.

Through effective public relations and issues management strategies and tactics, this position assists the Product Communications Team to:

• Enhance visibility/positive image of client and its key brands.
• Improve brand awareness, highlight product messages.
• Condition the market for product entry by helping build allies and scientific/medical case for brand. Create anticipation for new products.
• Proactively and reactively blunt competitive efforts.
• Anticipate and manage key stakeholder perceptions.
• Minimize negative media coverage relative to products.
• Influence public opinion.


Product Communications:
• Develop and implement proactive product communications and media relations strategies to support the brand/portfolio business goals and strategies of client. Programs are closely aligned to specific business objectives.
• Drives positive media coverage for assigned products in various media venues to enhance visibility of company and its brands.
• Develops brand message platforms and materials, prepares/coaches internal spokespeople for media interviews and external speaking opportunities; and works with reporters to shape/influence story coverage.
• Cultivates and manages relationships with patients and celebrity ambassadors using company brands, contract negotiation, and program management.
• Helps manage product communications budgets; accountable for executing programs within budget parameters. Monitor agency expenses by looking for opportunities to maximize value while minimizing agency costs.
• Follows internal and external procedures in managing contracts. Regularly tracks and reconciles expenses to ensure budget is on track.
• Identifies external resources needed to implement public relations programs; directs agency or consultants in tactical execution of various programs and conducts
reviews/assessments of agency performance twice per year.
• Ensures close coordination with the public affairs unit, ensuring plans are integrated, aligned and coordinated with corporate branding, media relations strategies, etc.

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