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Sr. Program Manager Marketing

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The Senior Manager, Marketing Project Management is responsible for owning the execution of strategy, development of business requirements, planning and project management for key marketing initiatives across the business The right person for this role will be able to oversee many complicated projects at once, lead with strong project management skills, and have acute attention to detail.

Duties and Responsibilities:

Project Management

  • Serves as lead Project Manager for all Marketing initiatives involving IT/Engineering/Development
  • Prepare and communicate project goals, scope, communication plan, risk management plan, and expectations to all stakeholders.
  • Prepare project timeline containing tasks, durations, resource needs and dependencies.

    Business Analyst/Operations
  • Leads key cross functional stakeholders through the business requirement gathering process
  • Interacts with project stakeholders to elicit and document Marketing project requirements by translating business needs into testable, developer-ready requirements
  • Produces professional quality project artifacts including but not limited to business requirement documents, requirement plans, models (e.g. data, event, context and process), traceability matrices, use cases, issue logs and other documents as needed.
  • Ensures that system requirements meet Marketing needs and that new functionality can be successfully integrated into Marketing campaigns
  • Partners with project stakeholders to manage requirement change requests throughout the project
  • Respectfully challenges requirement additions that lead to scope creep
  • Identifies and communicates risks as well as possible solutions
  • Assists the Partner Marketing in determining if and how new systems or system enhancements may improve process flow and Marketing function
  • Serves as a critical resource and liaison between subject matter experts and technologists throughout the project lifecycle
  • Works with the IT Project Management, SQA, Development team to determine appropriate test plans, deployment plans and supports the product launch
  • Secures Business Requirement Document approvals from project stakeholders

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