The Senior Manager, Marketing Project Management is responsible for owning the execution of strategy, development of business requirements, planning and project management for key marketing initiatives across the business The right person for this role will be able to oversee many complicated projects at once, lead with strong project management skills, and have acute attention to detail. Serves as lead Project Manager for all Marketing initiatives involving IT/Engineering/Development
Duties and Responsibilities:
Prepare and communicate project goals, scope, communication plan, risk management plan, and expectations to all stakeholders.
Prepare project timeline containing tasks, durations, resource needs and dependencies.
Leads key cross functional stakeholders through the business requirement gathering process
Interacts with project stakeholders to elicit and document Marketing project requirements by translating business needs into testable, developer-ready requirements
Produces professional quality project artifacts including but not limited to business requirement documents, requirement plans, models (e.g. data, event, context and process), traceability matrices, use cases, issue logs and other documents as needed.
Ensures that system requirements meet Marketing needs and that new functionality can be successfully integrated into Marketing campaigns
Partners with project stakeholders to manage requirement change requests throughout the project
Respectfully challenges requirement additions that lead to scope creep
Identifies and communicates risks as well as possible solutions
Assists the Partner Marketing in determining if and how new systems or system enhancements may improve process flow and Marketing function
Serves as a critical resource and liaison between subject matter experts and technologists throughout the project lifecycle
Works with the IT Project Management, SQA, Development team to determine appropriate test plans, deployment plans and supports the product launch
Secures Business Requirement Document approvals from project stakeholders