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Sr Program Manager | Relationship Marketing

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Our client, a leading creative software company, is looking for a Sr Program Manager/Relationship Manager for a year long contract opportunity in San Jose.

Responsibilities
Email Marketing:
• Email creation and delivery. Works with the product teams and agencies to create and deliver relevant emails to the marketing database. Responsible for ongoing series of Creative Suite engagement emails as well as special launch and promotional emails as appropriate.
• Setting engagement emails bimonthly delivery schedule for North America and for EMEA
• Working with the product groups to define content and calls-to-action.
• Working with the internal demand creative team to create the emails.
• Editing content appropriately for segment audiences.
• Driving the review cycles through legal and the product groups.
• Defining list segments, and localizations as needed.
• Working with agencies to create the appropriate banners and graphics.
• Creating and implementing samcaps codes.
• Testing of all emails before they are blasted.
• Working closely with the EMEA agencies to ensure emails are localized and tested as needed.
• Pulling reports (Omniture, Business Objects), doing high-level analysis, and reporting out results and learnings to stakeholders.

Newsletters (News Flash Newsletter and Inspire Newsletter) Management:
• Works with agencies and the product teams to create and deliver two worldwide newsletters. News Flash is targeted specifically at developers, and Inspire is targeted at all audience segments. Newsletters are delivered regularly on a monthly and bimonthly basis.
• Setting and publishing the schedule
• Working with the product teams to define content.
• Running content through editorial review.
• Working with the database management teams to pull the newsletter subscription lists for worldwide delivery.
• Working with the outside vendors to code, test, and then blast the newsletters.
• Share newsletter assets with India, Japan, and China as appropriate for localization.
• Doing the final detailed analysis of results and trends. Create final report and present results/learnings to the team.
• Looks at ways to leverage social media and events to grow subscriber base.

ADDITIONAL INFORMATION

• This is a 12 month, full-time, W-2 contract position located in San Jose, CA
• This position is not eligible for telecommute or offsite work
• This position comes with full benefits including a low premium, zero-deductible health care plan, 401(k) plan,
dental and vision.

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Please apply for this position via our online application, but know that your resume/portfolio will get reviewed by a Real! Live! Person! (We promise!)

AQUENT is a firm that offers content design and development, marketing, and creative services solutions. For more than 20 years, we have helped provide outsourcing and staffing solutions to clients such as Microsoft, HP, and Starbucks. We're a minority-owned business, committed to maintaining professional quality with a personal touch.

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