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Sr Product Marketing Manager

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Vitamin T is working on a contract to hire position for a seasoned marketing well versed in Product Marketing.

The Senior Product Marketing Manager (SPMM) is responsible for developing and managing the outbound go-to-market plans and activities for products and services. The SPMM will conceive and develop innovative marketing programs that drive demand, and craft the messaging/positioning for products. The SPMM is the market expert, understanding and continuously re-evaluating market segments, how/why customers buy our client's solutions, their buying criteria and transferring that knowledge into marketing and sales channels.

Primary Responsibilities:
• Product Go-To-Market (GTM) - Develop product positioning, messaging and GTM strategies that differentiate our client's products in their respective markets; work directly with Product Management, Sales, Business
Development, Marketing and customers to deliver effective and compelling GTM plans and messaging to identified target markets.
• Product Launch – Plan the launch and iterative releases of products and manage the cross-functional implementation/execution of all launch plans.
• Product Planning - Partner with Product Management to help define the long term product roadmap. Conduct customer visits to engage with customers, capture/assimilate customer input related to product commercialization.
• Sales Enablement – Craft and communicate the value propositions of products to Marketing, Sales and other cross-functional teams, and develop tools that support the selling process, including sales training and sales enablement (positioning, sales sheets/tools, white papers, presentations, webinars, playbooks, demo environments, product tours, eLearning, etc.) materials.

Secondary Responsibilities:
• Market Definition and Intelligence – Own market segmentation and establish/maintain Product Marketing as the knowledge base on the markets, buying criteria, pricing, TAM, etc.; as well as be the expert on competitors and develop displacement plans and campaigns to beat them.
• Demand generation – Develop strategies and team with Corporate Marketing to manage and execute marketing programs that effectively drive continuously increasing demand for products.
• Analyst/Influencer Relations - Develop relationships with user groups, technology and industry associations, analyst firms and other relevant "influencer" groups as a product subject matter expert and manage participation in various analyst evaluations, reports and analyses.
• Voice of the Customer (VOC) – Support the VOC initiative by working cross-functionally to define, manage and provide analysis from a market Win/Loss and Customer Satisfaction (NPS) program.
• User Community – Work with Customer Success and Corporate Marketing to support product user community programs, events and communications.
• Marketing Events Support – Support Field Marketing by participating in trade and company events, giving product/customer presentations, supporting on-line events and evangelizing products in conjunction with other Marketing event-related activities.
• Internal Product Communications – Work with Product Management to plan, coordinate and disseminate internal product-related communications.
• Other Product Marketing and related initiatives as needed.

Desired Skills/Experience:
• 10+ years of technology product marketing experience with at least 5 years’ experience in field facing role(s).
• Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial.
• Product marketing experience in international markets (specifically EMEA and APAC) strongly preferred.
• Excellent people skills; ability to interact and collaborate effectively with staff, colleagues, cross-functional teams, and third parties. Able to build rapport and connect with customers.
• Strong written and verbal communication skills including ability to work well with a geographically dispersed team and write/originate strong marketing and sales content.
• Demonstrated experience in building impactful, integrated, multi-channel product marketing programs that drive positive results to the bottom line.
• Experience using CRM and Marketing Automation Systems (Eloqua or Marketo) to create/manage closed loop lead workflow and database marketing.
• Ability to think strategically while implementing tactically, balancing marketing and sales needs with a high level of flexibility.
• In-depth understanding of sales - what drives salespeople, how to communicate with them, and the details of the sales process - supporting the need to drive to a quarterly number.
• Budget, vendor and resource management experience.
• Strong PowerPoint and presentation skills required.
• Ability to work independently, take initiative and manage multiple projects at once.
• Degree in marketing, business or related

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